A Creative Public Relations Tool
October 10th, 2009 at 11:52am Under General
The human body, over 70% water, is the environment for all of our bodily functions. It regulates temperature, in addition to dissolving and ridding your body of various impurities and toxins.Nothing else can clean and hydrate your body like pure spring water. Important? It’s the most vital fluid you can drink.
When water originates in a subterranean spring and flows to the surface it is considered natural spring water. Natural spring water retains each of its minerals. Bottled spring water is better suited for human hydration needs, and that is important for your good health. This water lacks the salt, sugar, flavors, impurities and toxins found in most water.
This has led to the biggest new fad– indeed, a whole new industry– all kinds of bottled waters. The first 2 pages of a Google search on bottled water, lists many websites for water from any pure spring in the country, each claiming to be the purest and best tasting. This leads to the newest and most popular way to get your logo, brand, and slogan into the marketplace. It’s bottled natural spring water that is imprinted with your company’s logo or trade mark on custom made labels. This type of marketing is referred to as private labeling.
Bottled water with customized labeling is now readily available as an advertising and marketing device on many websites. This is a clever, affordable way to market your company name, logo, or message to your customers. Savvy marketers always watch for the newest and most creative idea; with the new health fad of always carrying drinking water with you, custom labeled bottled waters or sparkling waters have become a widespread and pouplar innovation. Sparkling waters can also be flavored with aromas.
Public relations teams in every business market are thinking of all kinds of ways to capitalize on this trend. A creative PR consultant will find it hard to run out of ideas. Politics, business, charities, churches, sports, and even family events are just some of the possible fields for this new PR tool.
The most unique form of branding that I found? Private label bottled water for wedding guests. Individualized labels can be made for weddings, cocktail parties, engagement parties and outdoor events, all with private labels with the name of the bride and groom and the wedding date.The label can be designed to match the other items commonly ordered for weddings, such as napkins. Want to make private labels instantly for free? Just go to freelabelmaker.
I guess you could even use this device to announce the birth of your first son – private labeled bottled water named after the baby. I am sure if I sit here long enough, I can think of a million more ways to use private labeled bottled water, but I am sure you already get the idea .
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